What is external campaign in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: external campaign

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A digital advertising campaign that originates outside SAP Exchange Media but that is imported into SAP XM for tracking purposes. Advertisers can track the progress of external campaigns in SAP XM, but cannot edit the campaigns from there.

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• Key Concepts: 
  External campaigns are marketing activities that are conducted outside of the company, such as through advertising or public relations. They are used to reach potential customers and increase brand awareness. In SAP, external campaigns are managed using the CRM-ANA-MKT Marketing Analytics component. 
  
  How to use it: 
  The CRM-ANA-MKT Marketing Analytics component allows users to create and manage external campaigns. It provides tools for creating and tracking campaigns, analyzing results, and optimizing campaigns for better performance. It also provides insights into customer behavior and preferences. 
  
  Tips & Tricks: 
  When creating an external campaign, it is important to consider the target audience and the message that you want to convey. It is also important to track the performance of the campaign in order to make adjustments as needed. 
  
  Related Information: 
  For more information on external campaigns and how to use the CRM-ANA-MKT Marketing Analytics component, please refer to the SAP Help Portal.