What is external campaign in SAP CEC-MKT-CPG - Campaign?

SAP Term: external campaign

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: An advertising campaign that is executed outside of the SAP Marketing system. However, the planning, definition of target groups and traceability of the campaign is still done internally. The ability to execute a campaign externally offers customers the flexible integration with arbitrary external systems.

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• Key Concepts: 
  External campaigns are marketing campaigns that are conducted outside of the SAP system. These campaigns are typically used to reach customers who are not already in the SAP system, such as those who have not yet made a purchase or those who have not yet been contacted by the company. 
  
  How to use it: 
  External campaigns can be used to target potential customers and increase sales. They can be used to create awareness of a product or service, or to promote a special offer. The CEC-MKT-CPG Campaign Management component of SAP allows users to create and manage external campaigns. This includes setting up the campaign parameters, such as budget, target audience, and timeline. It also allows users to track the progress of the campaign and measure its success. 
  
  Tips & Tricks: 
  When creating an external campaign, it is important to set realistic goals and objectives. It is also important to consider the target audience and create content that is relevant and engaging. Additionally, it is important to track the progress of the campaign and measure its success in order to make adjustments as needed. 
  
  Related Information: 
  The CEC-MKT-CPG Campaign Management component of SAP also allows users to create and manage internal campaigns. Internal campaigns are used to reach existing customers and can be used for customer retention or loyalty programs. Additionally, SAP provides tools for analyzing customer data in order to better understand customer behavior and preferences.