What is daily capping in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: daily capping

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A restriction limiting the number of times an ad is shown in the course of a day.

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• Key Concepts: 
  Daily capping is a feature of the SAP CRM-ANA-MKT Marketing Analytics component that allows users to set a limit on the number of times a customer can be targeted with a specific marketing campaign in a single day. This helps to ensure that customers are not overwhelmed with too many marketing messages in a short period of time.
  
  How to use it: 
  To use daily capping, users must first set up the campaign in the SAP CRM-ANA-MKT Marketing Analytics component. Once the campaign is set up, users can then set the daily capping limit for the campaign. This limit can be set to any number, and will apply to all customers who are targeted with the campaign.
  
  Tips & Tricks: 
  When setting up daily capping for a campaign, it is important to consider the target audience and how often they may be exposed to the same message. Setting too low of a limit may mean that customers do not receive enough exposure to the message, while setting too high of a limit may mean that customers become overwhelmed with too many messages. It is important to find a balance between these two extremes.
  
  Related Information: 
  For more information on daily capping and other features of the SAP CRM-ANA-MKT Marketing Analytics component, please refer to the official SAP documentation. Additionally, there are many online resources available that provide helpful tips and tricks for using this component effectively.