What is advertiser in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: advertiser

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A company running ad campaigns and buying ad inventory. Advertisers want to reach consumers and ideally want to increase click and conversion rates for the lowest prices.

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• Key Concepts: 
  Advertiser is a term used in SAP CRM-ANA-MKT Marketing Analytics to refer to a company or individual who pays for an advertisement. Advertisers are responsible for creating and managing campaigns, setting budgets, and tracking the performance of their ads. 
  
  How to use it: 
  Advertisers can use SAP CRM-ANA-MKT Marketing Analytics to create and manage campaigns, set budgets, and track the performance of their ads. Advertisers can also use the platform to analyze data from their campaigns and make informed decisions about future campaigns. 
  
  Tips & Tricks: 
  When creating a campaign, it is important to set realistic goals and budgets. It is also important to track the performance of your ads in order to make informed decisions about future campaigns. 
  
  Related Information: 
  SAP CRM-ANA-MKT Marketing Analytics also provides tools for creating targeted audiences, optimizing campaigns, and measuring ROI. Additionally, SAP offers a range of other marketing analytics solutions that can help advertisers better understand their customers and optimize their campaigns.