What is advertiser in SAP AP - Application Platform?

SAP Term: advertiser

• Component: AP

• Component Name: Application Platform

• Description: A party that places an advertisement with the intention to attract audience.

Smart SAP Assistant

• Key Concepts: 
  An advertiser is a user of the SAP Application Platform (AP) who is responsible for creating and managing campaigns. They are typically responsible for setting up the campaign parameters, such as budget, target audience, and creative elements. Advertisers can also track the performance of their campaigns and make adjustments as needed.
  
  How to use it: 
  Advertisers can use the SAP Application Platform to create and manage campaigns. They can set up parameters such as budget, target audience, and creative elements. They can also track the performance of their campaigns and make adjustments as needed.
  
  Tips & Tricks: 
  When setting up a campaign, it is important to consider the target audience and budget carefully. It is also important to monitor the performance of the campaign regularly and make adjustments as needed.
  
  Related Information: 
  The SAP Application Platform provides a range of tools for advertisers to create and manage campaigns. These include tools for setting up parameters, tracking performance, and making adjustments. Additionally, there are resources available to help advertisers understand how to best use the platform for their campaigns.