What is advertiser in SAP CEC-MKT-CPG - Campaign?

SAP Term: advertiser

• Component: CEC-MKT-CPG

• Component Name: Campaign

• Description: Person or organization responsible for handling advertising campaigns.

Smart SAP Assistant

• Key Concepts: 
  An advertiser is a company or organization that pays for advertising space or time on a media platform. In the context of SAP CEC-MKT-CPG Campaign Management, an advertiser is an entity that creates and manages campaigns to promote their products or services. 
  
  How to use it: 
  Advertisers can use the SAP CEC-MKT-CPG Campaign Management to create and manage campaigns. This includes setting up budgets, defining target audiences, creating content, and tracking performance. Advertisers can also use the platform to analyze data and optimize campaigns for better results. 
  
  Tips & Tricks: 
  When creating campaigns, it is important to set realistic goals and objectives. This will help ensure that the campaign is successful and that the desired results are achieved. Additionally, it is important to track performance regularly in order to make adjustments as needed. 
  
  Related Information: 
  SAP CEC-MKT-CPG Campaign Management also offers features such as automated bidding, dynamic creative optimization, and multi-channel attribution. These features can help advertisers optimize their campaigns for better results. Additionally, SAP offers a range of other marketing solutions such as SAP Hybris Marketing Cloud and SAP Digital Interconnect.