What is top recommendation in SAP CEC-MKT - SAP Marketing?

SAP Term: top recommendation

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A cross-selling proposal for products that a customer might be interested in, based on the billing list details of all products and customers. The system also calculates the expected margin and revenue for the proposal.

Smart SAP Assistant

• Key Concepts: 
  Top Recommendation is a feature of the CEC-MKT SAP Marketing Cloud that allows marketers to create personalized recommendations for customers based on their past interactions with the brand. It uses machine learning algorithms to analyze customer data and generate the most relevant recommendations for each individual customer. 
  
  How to Use It: 
  To use Top Recommendation, marketers must first set up the feature in the CEC-MKT SAP Marketing Cloud. This includes defining the criteria for what makes a recommendation relevant, such as customer preferences, past purchases, and other data points. Once set up, marketers can then create personalized recommendations for each customer based on their individual data. 
  
  Tips & Tricks: 
  When setting up Top Recommendation, it is important to consider how often customers should receive recommendations and how many items should be recommended at once. Additionally, marketers should ensure that the criteria used to generate recommendations are up-to-date and relevant to the customer’s current interests. 
  
  Related Information: 
  For more information on Top Recommendation, please refer to the CEC-MKT SAP Marketing Cloud documentation or contact your SAP representative.