What is lead time in SAP CEC-MKT - SAP Marketing?

SAP Term: lead time

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Time between the creation of a lead and its conversion status is set to "converted", for example into an opportunity.

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• Key Concepts: 
  Lead time is the amount of time it takes for a product or service to be delivered from the moment an order is placed. In SAP Marketing Cloud, lead time is used to determine when a customer should receive their order. It is also used to plan and manage resources, such as personnel and materials, to ensure that orders are fulfilled on time. 
  
  How to use it: 
  Lead time can be set up in SAP Marketing Cloud by creating a lead time profile. This profile will define the lead time for each product or service, as well as any additional resources that may be needed to fulfill the order. Once the lead time profile is created, it can be used to calculate the expected delivery date for each order. 
  
  Tips & Tricks: 
  When setting up a lead time profile, it is important to consider any external factors that may affect the delivery of an order. For example, if an order needs to be shipped from one location to another, the shipping time should be taken into account when calculating the lead time. Additionally, it is important to consider any holidays or other events that may affect the delivery of an order. 
  
  Related Information: 
  Lead time is closely related to other concepts such as delivery date and delivery window. Delivery date is the date on which an order should be delivered, while delivery window is the range of dates within which an order should be delivered. Lead time can also be used in conjunction with other SAP Marketing Cloud features such as pricing and promotions.