What is contact level in SAP CEC-MKT - SAP Marketing?

SAP Term: contact level

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A status that indicates the level of verification for a contact’s information. Possible contact levels are as follows, for example: Anonymous - information about the contact is not verified a click on a web site Self-Identified - contact has entered, for example, name and address in a web form, but the information is not verified Qualified - contact has registered on the web site and verified the details by clicking a link in a verification e-mail, for example Business Partner - contact is stored in the productive SAP CRM or SAP ERP system

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• Key Concepts: 
  Contact level is a feature of SAP Marketing Cloud that allows users to store and manage customer data at the individual contact level. This feature enables users to create personalized marketing campaigns and track customer interactions. It also allows users to segment customers into different groups based on their preferences and interests. 
  
  How to use it: 
  To use contact level, users must first create a contact list in SAP Marketing Cloud. This list can be populated with customer data from other sources, such as CRM systems or web forms. Once the list is created, users can then segment the contacts into different groups based on their preferences and interests. Users can also create personalized marketing campaigns for each group of contacts. 
  
  Tips & Tricks: 
  When creating contact lists in SAP Marketing Cloud, it is important to ensure that the data is accurate and up-to-date. This will help ensure that the campaigns are targeted to the right customers and that customer interactions are tracked accurately. Additionally, it is important to regularly review and update the contact list to ensure that it remains accurate and up-to-date. 
  
  Related Information: 
  SAP Marketing Cloud also offers other features such as lead scoring, campaign management, and analytics. These features can be used in conjunction with contact level to create more effective marketing campaigns and track customer interactions more accurately. Additionally, SAP Marketing Cloud integrates with other systems such as CRM systems, web forms, and social media platforms, allowing users to access customer data from multiple sources.