What is consumer in SAP CEC-MKT - SAP Marketing?

SAP Term: consumer

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A person that has purchased something from your company as a private person. A contact is a consumer if he/she acts as a private person B2C. A contact is a business partner if he/she acts as a representative of his/her company B2B.

Smart SAP Assistant

• Key Concepts: 
  A consumer in the context of SAP Marketing Cloud is a person or entity that interacts with a company’s marketing activities. Consumers can be customers, prospects, influencers, or any other type of person or entity that interacts with a company’s marketing activities. Consumers are tracked and managed in the SAP Marketing Cloud system. 
  
  How to use it: 
  In SAP Marketing Cloud, consumers can be managed in the Consumer Data Management (CDM) module. This module allows users to create and manage consumer profiles, segment consumers into groups, and track consumer interactions with marketing activities. Additionally, users can use the CDM module to create targeted campaigns and track their effectiveness. 
  
  Tips & Tricks: 
  When creating consumer profiles in SAP Marketing Cloud, it is important to ensure that all relevant information is captured. This includes demographic information such as age, gender, location, and interests as well as contact information such as email address and phone number. Additionally, it is important to keep consumer profiles up-to-date by regularly updating them with new information. 
  
  Related Information: 
  For more information on managing consumers in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD