What is consumer in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: consumer

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: The internet user who calls up a web page or app, and by doing so, triggers an ad request.

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• Key Concepts: 
  A consumer in the context of SAP CRM-ANA-MKT Marketing Analytics is an individual or organization that purchases goods or services from a business. Consumers are the end users of a product or service, and their behavior and preferences can be tracked and analyzed to help businesses better understand their target market. 
  
  How to use it: 
  SAP CRM-ANA-MKT Marketing Analytics allows businesses to track and analyze consumer behavior and preferences. This data can be used to create targeted marketing campaigns, optimize product offerings, and improve customer service. Additionally, businesses can use this data to identify potential new markets and develop strategies for reaching them. 
  
  Tips & Tricks: 
  When tracking consumer behavior, it is important to consider the context in which the data is collected. For example, if a business is tracking online purchases, they should consider factors such as device type, location, and time of day when analyzing the data. Additionally, businesses should consider how different types of consumers interact with their products or services in order to gain a better understanding of their target market. 
  
  Related Information: 
  SAP CRM-ANA-MKT Marketing Analytics also allows businesses to track customer loyalty and satisfaction. This data can be used to identify areas where customer service can be improved or where new products or services could be offered. Additionally, businesses can use this data to develop strategies for retaining existing customers and attracting new ones.