What is consumer in SAP CA-RT-AM - SAP Allocation Management for Retail?

SAP Term: consumer

• Component: CA-RT-AM

• Component Name: SAP Allocation Management for Retail

• Description: The app in a market unit in which the existing allocation KPIs are displayed and can be used.

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• Key Concepts: 
  Consumer is a term used in SAP Allocation Management for Retail (CA-RT-AM). It is a type of customer that is associated with a specific store or location. Consumers are typically identified by their customer number, which is used to track their purchases and other activities. 
  
  How to use it: 
  In SAP Allocation Management for Retail, consumers can be used to track the sales and activities of customers at a particular store or location. This information can be used to analyze customer behavior and identify trends in sales and other activities. Additionally, it can be used to create targeted marketing campaigns and promotions. 
  
  Tips & Tricks: 
  When creating a consumer in SAP Allocation Management for Retail, it is important to ensure that the customer number is unique and accurately reflects the customer’s identity. Additionally, it is important to ensure that the consumer’s information is up-to-date and accurate. 
  
  Related Information: 
  For more information on SAP Allocation Management for Retail, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tutorials and tips on how to use this software.