What is communication medium in SAP CEC-MKT - SAP Marketing?

SAP Term: communication medium

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A path or channel that you can use to communicate. &EXAMPLE& Email SMS

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• Key Concepts: 
  Communication medium is a term used in SAP Marketing Cloud to refer to the various channels through which customers can be reached. This includes email, SMS, social media, and other digital channels. It also includes traditional channels such as direct mail, print advertising, and radio/TV. 
  
  How to use it: 
  In SAP Marketing Cloud, communication mediums are used to create campaigns that target specific customer segments. For example, a company may create an email campaign to reach customers who have recently purchased a product. They can also use communication mediums to track customer engagement and measure the success of their campaigns. 
  
  Tips & Tricks: 
  When creating campaigns in SAP Marketing Cloud, it is important to consider the different communication mediums available and how they can be used to reach different customer segments. For example, email may be more effective for reaching younger customers while direct mail may be more effective for reaching older customers. 
  
  Related Information: 
  SAP Marketing Cloud also offers tools for segmenting customers based on their communication preferences. This allows companies to create more targeted campaigns that are tailored to each customer segment. Additionally, SAP Marketing Cloud provides analytics tools that allow companies to measure the success of their campaigns and track customer engagement.