What is captured behavior in SAP CEC-MKT - SAP Marketing?

SAP Term: captured behavior

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Interaction type for aggregated data collected on web and non-web activity, for example by tracking web research, with a focus on identifying interests and possibly buying intent.

Smart SAP Assistant

• Key Concepts: 
  Captured behavior is a feature of SAP Marketing Cloud that allows marketers to track and analyze customer behavior. This feature enables marketers to gain insights into customer preferences, interests, and buying habits. It also helps marketers to create more targeted campaigns and better understand their customers. 
  
  How to use it: 
  Captured behavior can be used in a variety of ways. Marketers can use it to track customer interactions with their website, emails, and other digital channels. They can also use it to analyze customer data and gain insights into customer preferences and buying habits. Additionally, captured behavior can be used to create more targeted campaigns and better understand their customers. 
  
  Tips & Tricks: 
  When using captured behavior, it is important to ensure that the data is accurate and up-to-date. Additionally, marketers should ensure that they are collecting the right data for their needs. Finally, marketers should use the insights gained from captured behavior to create more effective campaigns and better understand their customers. 
  
  Related Information: 
  For more information on captured behavior in SAP Marketing Cloud, please refer to the official SAP documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD