What is business event in SAP CEC-MKT - SAP Marketing?

SAP Term: business event

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A definable technical occurrence in a business scenario that can be reacted to, for example, by an API. For example, for the event MarketingSubscription, the Interaction Contact API can be used to retrieve information about a subscription that was created for a contact.

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• Key Concepts: 
  A business event is a type of event that is triggered by a customer action or interaction with a company. It can be used to trigger marketing activities, such as sending out emails or displaying targeted ads. In SAP Marketing Cloud, business events are used to track customer interactions and to trigger marketing activities. 
  
  How to use it: 
  Business events can be used to track customer interactions and to trigger marketing activities. For example, when a customer visits a website, a business event can be triggered that will send out an email or display an ad. Business events can also be used to track customer behavior over time, such as how often they visit the website or how often they purchase products. 
  
  Tips & Tricks: 
  When setting up business events in SAP Marketing Cloud, it is important to ensure that the events are properly configured and that the data collected is accurate. It is also important to ensure that the data collected is relevant and useful for marketing purposes. Additionally, it is important to ensure that the data collected is secure and not shared with any third parties. 
  
  Related Information: 
  SAP Marketing Cloud provides a range of features and tools for managing business events, including the ability to create custom events, set up triggers for events, and track customer behavior over time. Additionally, SAP Marketing Cloud provides tools for analyzing customer data and creating targeted campaigns based on customer behavior.