What is B2B2C in SAP CEC-MKT - SAP Marketing?

SAP Term: B2B2C

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A form of e-commerce where one business interacts with another and directly with customers.

Smart SAP Assistant

• Key Concepts: 
  B2B2C stands for Business-to-Business-to-Consumer. It is a type of business model in which a company sells its products or services to another business, which then sells them to the end consumer. This type of model is often used by companies that want to expand their reach and increase their customer base. 
  
  How to use it: 
  In SAP Marketing Cloud, B2B2C is used to create a seamless customer experience across multiple channels. It allows companies to manage their customer relationships and marketing campaigns in one place, while also providing insights into customer behavior and preferences. This helps companies better understand their customers and create more targeted campaigns. 
  
  Tips & Tricks: 
  When using B2B2C in SAP Marketing Cloud, it is important to ensure that all customer data is securely stored and managed. Additionally, it is important to ensure that all customer interactions are tracked and monitored in order to gain insights into customer behavior and preferences. 
  
  Related Information: 
  For more information on B2B2C and how it can be used in SAP Marketing Cloud, please refer to the official SAP documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD