What is B2C customer in SAP CEC - Customer Engagement and Commerce?

SAP Term: B2C customer

• Component: CEC

• Component Name: Customer Engagement and Commerce

• Description: Individual or group that purchases merchandise on their own behalf and does not subsequently use this merchandise for commercial purposes.

Smart SAP Assistant

• Key Concepts: 
  B2C stands for Business-to-Consumer. It is a type of customer relationship in which a business sells products or services directly to consumers. In the SAP CEC Customer Engagement and Commerce component, B2C customers are those who purchase products or services from the business through online channels such as websites, mobile apps, and social media.
  
  How to use it: 
  The SAP CEC Customer Engagement and Commerce component provides tools to help businesses manage their B2C customers. These tools include customer segmentation, customer profiling, and customer analytics. Businesses can use these tools to better understand their customers and tailor their offerings to meet their needs. Additionally, businesses can use the component to create personalized experiences for their B2C customers, such as targeted promotions and discounts.
  
  Tips & Tricks: 
  When managing B2C customers, it is important to ensure that the customer experience is seamless and secure. Businesses should also focus on providing personalized experiences that are tailored to each customer’s needs. Additionally, businesses should take advantage of the analytics tools provided by the SAP CEC Customer Engagement and Commerce component to gain insights into their customers’ behavior and preferences.
  
  Related Information: 
  The SAP CEC Customer Engagement and Commerce component also provides tools for managing B2B (Business-to-Business) customers. Additionally, businesses can use the component to create omnichannel experiences for their customers by integrating their online and offline channels.