What is reference object in SAP CEC-MKT-SEG - Segmentation?

SAP Term: reference object

• Component: CEC-MKT-SEG

• Component Name: Segmentation

• Description: An object that allows involving a second level of distinction in segmentation. For example, you prepare for a marketing campaign segmenting customers. In the course of segmenting you want to find out which customers in two different segments have the same email address. You apply the set operation Intersect, and as a second level of distinction you select the reference object email address. The system determines the email addresses that are identical in both segments, and creates a segment containing the corresponding customers.

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• Key Concepts: 
  Reference objects are used in SAP CEC-MKT-SEG Segmentation to define the characteristics of a segment. They are used to define the criteria for segmentation, such as customer demographics, product preferences, and other factors. Reference objects can also be used to store segmentation results for future use. 
  
  How to use it: 
  Reference objects are created in the SAP CEC-MKT-SEG Segmentation module. To create a reference object, you must first define the criteria for segmentation. This includes selecting the data sources, defining the segmentation criteria, and setting up the segmentation rules. Once the criteria have been defined, you can create a reference object and save it for future use. 
  
  Tips & Tricks: 
  When creating a reference object, it is important to ensure that all of the criteria are properly defined. This will ensure that the segmentation results are accurate and reliable. Additionally, it is important to save the reference object after it has been created so that it can be used in future segmentations. 
  
  Related Information: 
  For more information on SAP CEC-MKT-SEG Segmentation and reference objects, please refer to the SAP Help documentation. Additionally, there are many online resources available that provide detailed tutorials on how to use this module and create reference objects.