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Component: CEC-MKT-SEG
Component Name: Segmentation
Description: A filter option for a specified number or percentage of randomly selected segment members, such as customers, or contacts.
Key Concepts: Random N is a segmentation technique used in the CEC-MKT-SEG Segmentation component of SAP. It is used to divide a population into two or more segments based on randomly assigned numbers. This technique is useful for creating segments that are not based on any particular criteria, such as demographics or purchase history. How to use it: To use Random N segmentation, you must first define the population you want to segment. This can be done by selecting a specific group of customers or by using a query to define the population. Once the population is defined, you can assign each customer a random number between 0 and 1. Customers with numbers below a certain threshold will be placed in one segment, while customers with numbers above the threshold will be placed in another segment. Tips & Tricks: When using Random N segmentation, it is important to ensure that the random numbers are truly random. This can be done by using a random number generator or by using a computer algorithm to generate the numbers. Additionally, it is important to ensure that the threshold used to divide the segments is appropriate for your needs. Related Information: Random N segmentation is just one of many segmentation techniques available in SAP. Other techniques include demographic segmentation, purchase history segmentation, and customer loyalty segmentation. Additionally, there are many other components of SAP that can be used for marketing purposes, such as CEC-MKT-CAM Campaign Management and CEC-MKT-ANA Analytics.
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