1. SAP Glossary
  2. Segmentation
  3. random segment


What is random segment in SAP (CEC-MKT-SEG - Segmentation)?


SAP Term: random segment

  • Component: CEC-MKT-SEG

  • Component Name: Segmentation

  • Description: A segment that contains a random selection of segment members, such as customers.


Smart SAP Assistant

  • Key Concepts: 
    Random segmentation is a feature of the CEC-MKT-SEG Segmentation component of SAP. It allows users to create segments of customers based on random selection. This is useful for creating test groups for marketing campaigns or other activities. 
    
    How to use it: 
    To use random segmentation, users must first define the criteria for the segment they wish to create. This includes the size of the segment, the population from which it will be drawn, and any other relevant criteria. Once these criteria have been set, users can then select the “Random Segment” option in the CEC-MKT-SEG Segmentation component. This will generate a segment of customers that meet the criteria set by the user. 
    
    Tips & Tricks: 
    When creating a random segment, it is important to ensure that the criteria set are appropriate for the desired outcome. For example, if a user wishes to create a test group for a marketing campaign, they should ensure that the population from which the segment is drawn is representative of their target audience. 
    
    Related Information: 
    For more information on random segmentation and other features of the CEC-MKT-SEG Segmentation component, please refer to SAP’s official documentation.
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