What is sentiment score in SAP CEC-MKT-DM-SE - Sentiment Engagement?

SAP Term: sentiment score

• Component: CEC-MKT-DM-SE

• Component Name: Sentiment Engagement

• Description: A key performance indicator that indicates the general attitude of a contact towards their items of interest. The sentiment score is calculated by building the average of all the contact's valuated interactions in social media.

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• Key Concepts: 
  Sentiment score is a metric used to measure the sentiment of customer interactions with a company. It is calculated by analyzing customer feedback, such as reviews, surveys, and social media posts. The sentiment score is used to measure customer satisfaction and loyalty. The CEC-MKT-DM-SE Sentiment Engagement component of SAP helps companies measure and analyze sentiment scores. 
  
  How to use it: 
  The CEC-MKT-DM-SE Sentiment Engagement component of SAP allows companies to measure sentiment scores by analyzing customer feedback. Companies can use this data to identify areas of improvement and develop strategies to increase customer satisfaction and loyalty. Additionally, companies can use the sentiment score to track customer trends over time and compare their performance against competitors. 
  
  Tips & Tricks: 
  When using the CEC-MKT-DM-SE Sentiment Engagement component of SAP, it is important to ensure that the data being analyzed is accurate and up-to-date. Additionally, companies should consider using multiple sources of customer feedback in order to get a more comprehensive view of customer sentiment. 
  
  Related Information: 
  The CEC-MKT-DM-SE Sentiment Engagement component of SAP is part of the SAP Customer Experience suite, which provides companies with tools to better understand their customers and improve their customer experience. Additionally, the sentiment score can be used in conjunction with other metrics, such as Net Promoter Score (NPS), to gain a more comprehensive view of customer satisfaction.