What is sentiment trend in SAP CEC-MKT-DM-SE - Sentiment Engagement?

SAP Term: sentiment trend

• Component: CEC-MKT-DM-SE

• Component Name: Sentiment Engagement

• Description: The sentiment trend shows whether there has been a shift in the average sentiment of posts over time.

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• Key Concepts: 
  Sentiment trend is a component of the SAP CEC-MKT-DM-SE Sentiment Engagement. It is a tool that allows users to analyze customer sentiment and engagement trends over time. It uses natural language processing (NLP) to identify and classify customer sentiment from text-based conversations, such as emails, social media posts, and chatbot conversations. The sentiment trend component provides insights into customer sentiment and engagement trends, allowing users to make informed decisions about their customer engagement strategies. 
  
  How to use it: 
  To use the sentiment trend component, users must first connect their data sources to the SAP CEC-MKT-DM-SE Sentiment Engagement platform. Once connected, users can then analyze customer sentiment and engagement trends over time. The sentiment trend component provides insights into customer sentiment and engagement trends, allowing users to make informed decisions about their customer engagement strategies. 
  
  Tips & Tricks: 
  When using the sentiment trend component, it is important to remember that the data sources must be connected to the SAP CEC-MKT-DM-SE Sentiment Engagement platform in order for the analysis to be accurate. Additionally, it is important to ensure that the data sources are up-to-date in order to get the most accurate insights into customer sentiment and engagement trends. 
  
  Related Information: 
  The sentiment trend component is part of the SAP CEC-MKT-DM-SE Sentiment Engagement platform, which also includes other components such as sentiment analysis, topic analysis, and emotion analysis. Additionally, the platform also provides insights into customer behavior and preferences, allowing users to better understand their customers and tailor their engagement strategies accordingly.