What is sentiment in SAP CEC-MKT-DM-SE - Sentiment Engagement?

SAP Term: sentiment

• Component: CEC-MKT-DM-SE

• Component Name: Sentiment Engagement

• Description: An expression of opinion or emotion in a post in relation to a given subject.

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• Key Concepts: 
  Sentiment is a measure of how people feel about a particular topic or product. It is typically expressed as a numerical score, ranging from -1 (very negative) to +1 (very positive). The CEC-MKT-DM-SE Sentiment Engagement component is a tool that allows users to measure sentiment in real-time. It uses natural language processing and machine learning algorithms to analyze customer feedback and provide insights into customer sentiment.
  
  How to use it: 
  The CEC-MKT-DM-SE Sentiment Engagement component can be used to measure customer sentiment in real-time. It can be used to track customer sentiment over time, identify trends in customer sentiment, and identify areas of improvement. Additionally, it can be used to identify potential opportunities for marketing campaigns or product improvements.
  
  Tips & Tricks: 
  When using the CEC-MKT-DM-SE Sentiment Engagement component, it is important to ensure that the data being analyzed is accurate and up-to-date. Additionally, it is important to ensure that the data being analyzed is relevant to the topic or product being measured. Finally, it is important to ensure that the data being analyzed is representative of the overall population.
  
  Related Information: 
  The CEC-MKT-DM-SE Sentiment Engagement component is part of the SAP Customer Experience suite of products. Other components of this suite include SAP Customer Data Platform, SAP Commerce Cloud, and SAP Marketing Cloud. Additionally, there are other sentiment analysis tools available on the market such as IBM Watson and Google Cloud Natural Language API.