What is smart mobile filtering in SAP CEC-EMA - SAP Emarsys?

SAP Term: smart mobile filtering

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A way to ensure that you are not sending your campaign to invalid numbers, known hard bounces and opted-out contacts. This will reduce your costs as well.

Smart SAP Assistant

• Key Concepts: 
  Smart mobile filtering is a feature of the CEC-EMA SAP Emarsys platform that allows users to filter their mobile data in order to gain insights into customer behavior. It enables users to segment their mobile data by device type, operating system, and other criteria, allowing them to better understand their customers and target them with more relevant campaigns.
  
  How to use it: 
  To use smart mobile filtering, users must first log into the CEC-EMA SAP Emarsys platform. Once logged in, they can access the “Mobile Filtering” tab in the left-hand navigation menu. From there, they can select the criteria they wish to filter by and apply the filter. The filtered data will then be displayed in a table format.
  
  Tips & Tricks: 
  When using smart mobile filtering, it is important to remember that the criteria used for filtering can have a significant impact on the results. For example, if a user is looking for insights into customer behavior on iOS devices, they should make sure to select “iOS” as one of their criteria. Additionally, users should also consider using multiple criteria when filtering their data in order to gain more detailed insights.
  
  Related Information: 
  For more information on smart mobile filtering and other features of the CEC-EMA SAP Emarsys platform, users can refer to the official documentation or contact customer support. Additionally, there are also several online tutorials and videos available that provide step-by-step instructions on how to use this feature.