What is smart metric in SAP CEC-EMA - SAP Emarsys?

SAP Term: smart metric

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A way to drive decisions to maximize customer value using widgets that display focused and condensed analytics in the customer lifecycle.

Smart SAP Assistant

• Key Concepts: 
  Smart Metrics are a feature of the CEC-EMA SAP Emarsys platform that allow users to measure the performance of their campaigns and optimize them for better results. Smart Metrics are based on machine learning algorithms that analyze customer data and provide insights into how campaigns are performing. 
  
  How to use it: 
  To use Smart Metrics, users must first set up their campaigns in the CEC-EMA SAP Emarsys platform. Once the campaigns are set up, users can then access the Smart Metrics dashboard to view performance metrics such as open rate, click rate, and conversion rate. The dashboard also provides insights into customer behavior and allows users to make adjustments to their campaigns accordingly. 
  
  Tips & Tricks: 
  When using Smart Metrics, it is important to keep track of the performance of each campaign over time. This will help users identify trends and make adjustments to their campaigns as needed. Additionally, users should take advantage of the insights provided by the Smart Metrics dashboard to optimize their campaigns for better results. 
  
  Related Information: 
  For more information on Smart Metrics, please visit the CEC-EMA SAP Emarsys website or contact a customer service representative. Additionally, there are many online resources available that provide tips and tricks for using Smart Metrics effectively.