What is lead ad in SAP CEC-EMA - SAP Emarsys?

SAP Term: lead ad

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: An integration with Facebook forms that lets you capture new leads directly from Facebook and add them to your Emarsys database.

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• Key Concepts: 
  Lead Ads are a type of ad format available in the CEC-EMA SAP Emarsys platform. Lead Ads allow marketers to capture leads directly from their ads, without requiring users to fill out a form. Instead, users can simply click on the ad and their contact information will be automatically populated into the form. 
  
  How to use it: 
  To use Lead Ads, marketers must first create an ad campaign in the CEC-EMA SAP Emarsys platform. Once the campaign is created, marketers can select the Lead Ads format and customize the ad with their desired content. After the ad is created, it can be published and targeted to the desired audience. 
  
  Tips & Tricks: 
  When creating Lead Ads, it is important to ensure that the content is engaging and relevant to the target audience. Additionally, marketers should consider using A/B testing to optimize their ads for maximum performance. 
  
  Related Information: 
  For more information on Lead Ads, please refer to the CEC-EMA SAP Emarsys documentation or contact your account manager.