What is 'alias' in SAP CEC-EMA - SAP Emarsys?

alias - Overview

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: The part of an email address before the @ sign. In the context of email marketing, it is the local part of the address. For example, [e-mail].

alias - Details

• 
  Key Concepts: 
  An alias is a unique identifier that is used to refer to a specific object in SAP CEC-EMA Emarsys. It is used to identify the object in the system and can be used to access the object from other parts of the system. 
  
  How to use it: 
  An alias can be used to access an object in SAP CEC-EMA Emarsys by entering the alias into the search bar. This will bring up the object associated with the alias and allow you to view or edit it. 
  
  Tips & Tricks: 
  When creating an alias, make sure it is unique and easy to remember. This will make it easier to access the object associated with the alias in the future. 
  
  Related Information: 
  An alias can also be used to refer to an object in other SAP systems, such as SAP HANA or SAP Business Suite.