What is 'key account manager' in SAP AP - Application Platform?

key account manager - Overview

• Component: AP

• Component Name: Application Platform

• Description: A party that manages the company's relationship with a key customer, andlooks after this customer's specifc requirements and interests. This includes initiating the account, setting objectives, planning strategy, and ensuring that a team of professionals works effectively to serve this customer's needs.

key account manager - Details

• 
  Key Concepts: 
  A Key Account Manager (KAM) is a role within the SAP Application Platform (AP) that is responsible for managing relationships with key customers. The KAM is responsible for understanding the customer’s needs and developing strategies to meet those needs. The KAM also works to ensure customer satisfaction and loyalty. 
  
  How to use it: 
  The KAM is responsible for developing and maintaining relationships with key customers. This includes understanding customer needs, developing strategies to meet those needs, and ensuring customer satisfaction and loyalty. The KAM also works to identify opportunities for growth and improvement in the customer’s business. 
  
  Tips & Tricks: 
  The KAM should be knowledgeable about the customer’s business and industry, as well as the SAP Application Platform. The KAM should also be able to effectively communicate with customers and build strong relationships. 
  
  Related Information: 
  The KAM role is similar to that of a Sales Account Manager, but with a focus on the SAP Application Platform. The KAM should have a good understanding of the SAP Application Platform, as well as the customer’s business and industry.