What is key account in SAP MP-APP-DPE - Dynamic Pricing Engine?

SAP Term: key account

• Component: MP-APP-DPE

• Component Name: Dynamic Pricing Engine

• Description: The bidder who receives the opportunity invitations sent to his company by specific initiator companies or users. A bidder may designate himself as the key account for one or more companies and/or users. Whenever an opportunity invitation comes from one of these companies or users, the bidder designated as key account will receive the invitation.

Smart SAP Assistant

• Key Concepts: 
  A key account is a customer that is of particular importance to a business. In the context of SAP's Dynamic Pricing Engine (MP-APP-DPE), a key account is a customer that has been identified as having a high potential for generating revenue. This customer is then given special pricing and discounts to incentivize them to purchase more products or services. 
  
  How to use it: 
  The Dynamic Pricing Engine (MP-APP-DPE) allows businesses to identify key accounts and set up special pricing and discounts for them. This can be done by setting up rules in the system that will automatically apply the discounts when the customer meets certain criteria. For example, a business may set up a rule that applies a 10% discount to any customer who spends over $1000 in a single purchase. 
  
  Tips & Tricks: 
  When setting up rules for key accounts, it is important to consider the customer's buying habits and preferences. For example, if a customer typically purchases in bulk, then offering them a discount on larger orders may be more effective than offering them a discount on smaller orders. Additionally, it is important to consider the impact of the discounts on other customers; if the discounts are too generous, it could lead to other customers feeling like they are being treated unfairly. 
  
  Related Information: 
  The Dynamic Pricing Engine (MP-APP-DPE) is part of SAP's suite of applications for managing pricing and discounts. Other applications in this suite include the Price Optimization Engine (MP-APP-POE) and the Price Management Engine (MP-APP-PME). These applications can be used together to create an effective pricing strategy for businesses.