How To Fix CRM_MKTTG_SEG_BWA219 - Relationship direction missing

CRM_MKTTG_SEG_BWA219 - Overview

• Message type: E = Error

• Message class: CRM_MKTTG_SEG_BWA - Messages for CRM Segment Builder BWA Access

• Message number: 219

• Message text: Relationship direction missing

Self-Explanatory Message

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CRM_MKTTG_SEG_BWA219 - Details

• The SAP error message CRM_MKTTG_SEG_BWA219 indicates that there is a missing relationship direction in the context of marketing segmentation within the SAP Customer Relationship Management (CRM) module. This error typically arises when the system is unable to determine the direction of a relationship between entities (such as customers, products, or other business objects) that are being used in a marketing campaign or segmentation process.
  
  Cause:
  
  Missing Relationship Definition: The relationship between the entities may not be properly defined in the system. This could be due to missing configuration or incomplete data entries.
  Data Inconsistency: There may be inconsistencies in the data that prevent the system from determining the relationship direction.
  Custom Development: If there are custom developments or enhancements in the CRM system, they might not handle relationship directions correctly.
  Incorrect Segmentation Criteria: The criteria used for segmentation may not align with the existing relationships in the database.
  
  
  Solution:
  
  
  Check Relationship Definitions:
  
  Navigate to the relevant configuration settings