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How To Fix CRM_MKTTG_SEG_BWA154 - BW selection is not allowed in classic segmentation models


SAP Error Message - Details

  • Message type: E = Error

  • Message class: CRM_MKTTG_SEG_BWA - Messages for CRM Segment Builder BWA Access

  • Message number: 154

  • Message text: BW selection is not allowed in classic segmentation models

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  • Self-Explanatory Message

    Since SAP believes that this specific error message is 'self-explanatory,' no more information has been given.The majority of messages in the SAP system have a message text, however this is frequently insufficient to comprehend or resolve the problem.

    To make things easier, more detailed information is frequently added to describe the issue, how to fix it, and the necessary steps or configuration modifications.

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Smart SAP Assistant

  • What is the cause and solution for SAP error message CRM_MKTTG_SEG_BWA154 - BW selection is not allowed in classic segmentation models ?

    The SAP error message CRM_MKTTG_SEG_BWA154 indicates that there is an issue with using BW (Business Warehouse) selections in classic segmentation models within the SAP CRM (Customer Relationship Management) system. This error typically arises when you attempt to use BW data sources or selections that are not compatible with the classic segmentation model.

    Cause:

    The primary cause of this error is that classic segmentation models in SAP CRM do not support BW selections. Classic segmentation is designed to work with specific data structures and does not allow for the integration of BW data sources directly. This limitation is often encountered when users try to create or execute segmentation models that involve BW queries or selections.

    Solution:

    To resolve this error, consider the following approaches:

    1. Use a Different Segmentation Model:

      • If you need to use BW data, consider switching to a HANA-based segmentation model or a CRM segmentation model that supports BW selections. HANA-based models are designed to work with BW data and can provide the functionality you need.
    2. Modify the Segmentation Logic:

      • Review the segmentation logic you are using and ensure that it does not include BW selections. Instead, use the standard CRM data sources that are compatible with classic segmentation.
    3. Check for Updates:

      • Ensure that your SAP system is up to date with the latest patches and updates. Sometimes, newer versions of SAP may provide enhanced functionality or support for BW selections in segmentation.
    4. Consult Documentation:

      • Refer to the official SAP documentation for segmentation models to understand the limitations and capabilities of classic segmentation versus HANA-based segmentation.
    5. Seek Help from SAP Support:

      • If you are unable to resolve the issue, consider reaching out to SAP support for assistance. They can provide guidance based on your specific system configuration and requirements.

    Related Information:

    • Segmentation in SAP CRM: Understand the differences between classic segmentation and HANA-based segmentation models. Classic segmentation is often used for simpler segmentation tasks, while HANA-based models can leverage more complex data sources, including BW.
    • SAP Notes and Knowledge Base Articles: Search for relevant SAP Notes or Knowledge Base Articles that may address this specific error or provide additional context on segmentation models.
    • Training and Documentation: Consider training sessions or documentation on SAP CRM segmentation to better understand how to effectively use the available tools and avoid common pitfalls.

    By following these steps, you should be able to address the error and successfully implement your segmentation requirements in SAP CRM.

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