How To Fix CRM_MKTTG_MGR040 - Segmentation basis &1 is still being used in segmentation models


SAP Error Message - Details

  • Message type: E = Error

  • Message class: CRM_MKTTG_MGR - CRM Marketing: Messages Master Groups

  • Message number: 040

  • Message text: Segmentation basis &1 is still being used in segmentation models

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Smart SAP Assistant

  • What is the cause and solution for SAP error message CRM_MKTTG_MGR040 - Segmentation basis &1 is still being used in segmentation models ?

    The SAP error message CRM_MKTTG_MGR040 indicates that a segmentation basis (a set of criteria used to define segments in marketing) is still being utilized in segmentation models, which prevents certain actions from being performed, such as deleting or modifying the segmentation basis.

    Cause:

    This error typically occurs when:

    1. You attempt to delete or modify a segmentation basis that is currently in use by one or more segmentation models.
    2. The segmentation basis is linked to active marketing campaigns or other marketing-related activities.

    Solution:

    To resolve this error, you can follow these steps:

    1. Identify Usage:

      • Check which segmentation models are using the segmentation basis. You can do this by navigating to the segmentation model management area in SAP CRM.
      • Use transaction codes like CRMD_ORDER or CRMD_ORDERADM_H to find related segmentation models.
    2. Modify or Delete Segmentation Models:

      • If you need to delete or modify the segmentation basis, you must first remove it from all segmentation models that are currently using it.
      • Open each segmentation model that uses the basis and either remove the basis from the model or deactivate the model if it is no longer needed.
    3. Check for Active Campaigns:

      • Ensure that there are no active marketing campaigns or activities that are utilizing the segmentation basis. If there are, you may need to pause or complete those campaigns before proceeding.
    4. Re-attempt the Action:

      • Once you have ensured that the segmentation basis is no longer in use, you can attempt to delete or modify it again.

    Related Information:

    • Segmentation Basis: This is a set of criteria that defines how customers or prospects are grouped for marketing purposes. It can include demographic, behavioral, or transactional data.
    • Segmentation Models: These are configurations that utilize segmentation bases to create specific target groups for marketing campaigns.
    • Transaction Codes: Familiarize yourself with relevant transaction codes in SAP CRM for managing segmentation, such as:
      • CRMD_ORDER for managing marketing orders.
      • CRMD_ORDERADM_H for accessing order administration.
      • CRMD_MKTSEG for managing segmentation models.

    Best Practices:

    • Regularly review and clean up segmentation bases and models to avoid clutter and potential errors.
    • Document any changes made to segmentation bases and models for future reference.
    • Ensure that all stakeholders are aware of the segmentation criteria being used in active campaigns to prevent conflicts.

    By following these steps, you should be able to resolve the error and manage your segmentation bases effectively.

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