How To Fix CRM_MKTTG704 - No segmentation basis found for this search criterion

SAP Error Message - Details

• Message type: E = Error

• Message class: CRM_MKTTG - CRM Marketing: Messages for Target Group Selection

• Message number: 704

• Message text: No segmentation basis found for this search criterion

Self-Explanatory Message

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Smart SAP Assistant

• What is the cause and solution for SAP error message CRM_MKTTG704 - No segmentation basis found for this search criterion ?

  The SAP error message CRM_MKTTG704 indicates that there is no segmentation basis found for the specified search criterion in the context of SAP Customer Relationship Management (CRM) marketing. This error typically arises when you are trying to execute a segmentation process, but the system cannot find the necessary data or configuration to perform the segmentation.
  Causes:
  
  Missing Segmentation Basis: The segmentation basis you are trying to use may not be defined or activated in the system.
  Incorrect Search Criteria: The search criteria you are using may not match any existing segmentation basis.
  Data Issues: There may be issues with the underlying data, such as missing or incomplete records that are required for segmentation.
  Configuration Issues: The segmentation model or the relevant settings may not be properly configured in the system.
  
  Solutions:
  
  
  Check Segmentation Basis:
  
  Go to the segmentation model and verify that the segmentation basis you are trying to use is defined and active.
  Ensure that the segmentation basis is correctly linked to the relevant data sources.
  
  
  
  Review Search Criteria:
  
  Double-check the search criteria you are using to ensure they are correct and relevant to the segmentation basis.
  Modify the search criteria if necessary to match the available segmentation bases.
  
  
  
  Data Validation:
  
  Ensure that the data required for the segmentation is complete and accurate.
  Run data consistency checks to identify any missing or incorrect data.
  
  
  
  Configuration Review:
  
  Review the configuration settings for the segmentation model in the SAP CRM system.
  Ensure that all necessary settings are properly configured and that the segmentation model is activated.
  
  
  
  Consult Documentation:
  
  Refer to SAP documentation or help resources for specific guidance on segmentation and the error message.
  Check for any notes or updates from SAP that may address this issue.
  
  
  
  Contact Support:
  
  If the issue persists after checking the above points, consider reaching out to SAP support for further assistance.
  
  
  
  Related Information:
  
  Segmentation in SAP CRM: Segmentation is a process used in marketing to categorize customers or prospects based on specific criteria. It is essential for targeted marketing campaigns.
  Transaction Codes: Familiarize yourself with relevant transaction codes such as CRMD_ORDER, CRMD_ORDERADM_H, or CRMD_ORDERADM_I for managing marketing activities.
  SAP Notes: Check SAP Notes for any known issues or patches related to segmentation errors.
  
  By following these steps, you should be able to identify the cause of the error and implement a solution to resolve it.