How To Fix CRM_MKTTG704 - No segmentation basis found for this search criterion

SAP Error Message - Details

• Message type: E = Error

• Message class: CRM_MKTTG - CRM Marketing: Messages for Target Group Selection

• Message number: 704

• Message text: No segmentation basis found for this search criterion

Self-Explanatory Message

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Smart SAP Assistant

• What is the cause and solution for SAP error message CRM_MKTTG704 - No segmentation basis found for this search criterion ?

  The SAP error message CRM_MKTTG704 indicates that there is no segmentation basis found for the specified search criterion in the context of SAP Customer Relationship Management (CRM) marketing. This error typically arises when you are trying to execute a segmentation process, but the system cannot find the necessary data or configuration to perform the segmentation.
  Causes:
  
  Missing Segmentation Basis: The segmentation basis you are trying to use may not be defined or activated in the system.
  Incorrect Search Criteria: The search criteria you are using may not match any existing segmentation basis.
  Data Issues: There may be issues with the underlying data, such as missing or incomplete records that are required for segmentation.
  
  Configuration Issues: The segmentation model or the relevant settings may not be properly configured in the system.
  
  Solutions:
  
  
  Check Segmentation Basis:
  
  Go to the segmentation model and verify that the segmentation basis you are trying to use is defined and active.
  Ensure that the segmentation basis