How To Fix CRM_MKTPR079 - Marketing object used in &1 history records for cross-selling rules

SAP Error Message - Details

• Message type: E = Error

• Message class: CRM_MKTPR - CRM Marketing: Product Proposal CUD Products

• Message number: 079

• Message text: Marketing object used in &1 history records for cross-selling rules

Self-Explanatory Message

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Smart SAP Assistant

• What is the cause and solution for SAP error message CRM_MKTPR079 - Marketing object used in &1 history records for cross-selling rules ?

  The SAP error message CRM_MKTPR079 indicates that a marketing object is being used in historical records for cross-selling rules, which can prevent certain operations from being performed on that marketing object. This error typically arises in the context of SAP Customer Relationship Management (CRM) when trying to delete or modify a marketing object that has historical data associated with it.
  Cause:
  The primary cause of this error is that the marketing object you are trying to modify or delete is linked to historical records in the system. This means that there are existing cross-selling rules or marketing activities that reference this object, and SAP does not allow changes that could compromise the integrity of historical data.
  Solution:
  To resolve this error, you can take the following steps:
  
  
  Check Historical Records: Identify the historical records that are associated with the marketing object. You can do this by reviewing the cross-selling rules or marketing activities that reference the object.
  
  
  Modify or Delete References: If possible, modify or delete the cross-selling rules or marketing activities that are using the marketing object. Ensure that you have the necessary permissions and that you understand the implications of making these changes.
  
  
  Archiving: If the historical data is no longer needed for operational purposes, consider archiving the relevant records. This can help in removing the dependencies on the marketing object.
  
  
  Consult Documentation: Review SAP documentation or help resources for specific guidance on handling marketing objects and cross-selling rules. This can provide insights into best practices and potential workarounds.
  
  
  Contact SAP Support: If you are unable to resolve the issue through the above steps, consider reaching out to SAP support for assistance. They can provide more detailed guidance based on your specific system configuration and requirements.
  
  
  Related Information:
  
  Cross-Selling Rules: These are rules defined in SAP CRM that determine which products or services can be recommended to customers based on their purchase history or other criteria.
  Marketing Objects: These can include campaigns, target groups, and other entities used in marketing activities within SAP CRM.
  Data Integrity: SAP systems prioritize data integrity, especially when it comes to historical records. Changes that could affect historical data are often restricted to maintain consistency.
  
  By following these steps, you should be able to address the CRM_MKTPR079 error and proceed with your marketing activities in SAP CRM.