How To Fix CRM_MKTGS_CCA052 - Direct/indirect mix is not allowed; product category &1 defined as direct

SAP Error Message - Details

• Message type: E = Error

• Message class: CRM_MKTGS_CCA - Cross-check assignment message class (Sub-Services)

• Message number: 052

• Message text: Direct/indirect mix is not allowed; product category &1 defined as direct

What causes this issue?

When you have selected the <LS>Indirect </>checkbox in a trade
promotion, you cannot combine a direct product/product category/product
group with an indirect product/product category/product group.

System Response

To create an indirect relationship, you need to define the indirect
relationship for the combination of a planning account, product
category/product group, sales organization, and date range.
If you do not have an indirect relationship for this combination, then
the product/product category/product group is considered to be direct.

How to fix this error?

Remove the direct product category that conflicts with the indirect
trade promotion (&V1&).
To define an indirect relationship, go to <LS>Marketing -> Create ->
Indirect Relationship</>.

Procedure for System Administrators

The system issues an error message and will not allow you to continue with this transaction until the error is resolved.

Error message extract from SAP system. Copyright SAP SE.

Smart SAP Assistant

• What is the cause and solution for SAP error message CRM_MKTGS_CCA052 - Direct/indirect mix is not allowed; product category &1 defined as direct ?

  The SAP error message CRM_MKTGS_CCA052 indicates that there is a mix of direct and indirect products in a marketing campaign or activity, which is not allowed according to the configuration in your SAP system. Specifically, the error states that the product category defined as direct cannot be mixed with indirect products.
  Cause:
  
  Product Category Configuration: The product category associated with the product in question is defined as a direct product. In SAP, direct products are typically those that are sold directly to customers, while indirect products may involve intermediaries or resellers.
  Campaign Setup: When setting up a marketing campaign, if you attempt to include both direct and indirect products, the system will throw this error to prevent inconsistencies in the marketing strategy.
  Data Entry Error: There may be an error in how products are categorized or entered into the system, leading to the mix of product types.
  
  Solution:
  
  
  Review Product Categories: Check the product categories assigned to the products in your marketing campaign. Ensure that all products belong to the same category (either all direct or all indirect).
  
  You can do this by navigating to the product master data and reviewing the category settings.
  
  
  
  Adjust Campaign Products: If you need to include both direct and indirect products in your campaign, consider creating separate campaigns for each type of product.
  
  
  Change Product Category: If appropriate, you may change the product category of the product that is causing the error to match the other products in the campaign. This should be done with caution and in accordance with your business rules.
  
  
  Consult Configuration Settings: If you have access to the configuration settings, check the settings for product categories in the SAP system to ensure they are set up correctly according to your business requirements.
  
  
  Contact SAP Support: If you are unable to resolve the issue, consider reaching out to your SAP support team or consulting the SAP Help Portal for further assistance.
  
  
  Related Information:
  
  SAP Documentation: Refer to the SAP Help documentation for CRM Marketing to understand how product categories are defined and managed.
  Transaction Codes: Familiarize yourself with relevant transaction codes such as CRMD_ORDER for managing marketing campaigns and MM02 for changing material master data.
  User Exits and BAdIs: If your organization has custom logic implemented, check for any user exits or BAdIs that might affect how product categories are handled in marketing campaigns.
  
  By following these steps, you should be able to identify the cause of the error and implement a solution to resolve it.