How To Fix CRM_MKTGS_CCA051 - Direct/indirect mix is not allowed; product group &1 defined as direct

SAP Error Message - Details

• Message type: E = Error

• Message class: CRM_MKTGS_CCA - Cross-check assignment message class (Sub-Services)

• Message number: 051

• Message text: Direct/indirect mix is not allowed; product group &1 defined as direct

What causes this issue?

When you have selected the <LS>Indirect </>checkbox in a trade
promotion, you cannot combine a direct product/product category/product
group with an indirect product/product category/product group.

System Response

To create an indirect relationship, you need to define the indirect
relationship for the combination of a planning account, product
category/product group, sales organization, and date range.
If you do not have an indirect relationship for this combination, then
the product/product category/product group is considered to be direct.

How to fix this error?

Remove the direct product group that conflicts with the indirect trade
promotion (&V1&).
To define an indirect relationship, go to <LS>Marketing -> Create ->
Indirect Relationship</>.

Procedure for System Administrators

The system issues an error message and will not allow you to continue with this transaction until the error is resolved.

Error message extract from SAP system. Copyright SAP SE.

Smart SAP Assistant

• What is the cause and solution for SAP error message CRM_MKTGS_CCA051 - Direct/indirect mix is not allowed; product group &1 defined as direct ?

  The SAP error message CRM_MKTGS_CCA051 indicates that there is a conflict in the configuration of a product group in the context of a marketing campaign or activity. Specifically, the error states that a direct/indirect mix is not allowed, and the product group specified (denoted by &1) is defined as a direct product group.
  Cause:
  This error typically arises in scenarios where:
  
  Product Group Configuration: The product group associated with the marketing activity is set up to handle only direct sales, but the campaign or activity is trying to include indirect sales products or services.
  Campaign Settings: The marketing campaign may be configured to include both direct and indirect products, which is not permitted based on the product group settings.
  Data Entry Error: There may be an incorrect assignment of products to the campaign, leading to a mix of direct and indirect products.
  
  Solution:
  To resolve this error, you can take the following steps:
  
  
  Check Product Group Settings:
  
  Navigate to the product group configuration in SAP and verify the settings for the product group in question. Ensure that it is correctly defined as a direct product group if that is the intended configuration.
  
  
  
  Review Campaign Configuration:
  
  Examine the marketing campaign or activity to ensure that it is not attempting to mix direct and indirect products. If the campaign is intended to be for direct products only, ensure that all products included in the campaign belong to the direct category.
  
  
  
  Adjust Product Assignments:
  
  If there are products that are incorrectly assigned to the campaign, remove the indirect products from the campaign or change the product group of those products to match the campaign's requirements.
  
  
  
  Consult Documentation:
  
  Review SAP documentation or help resources related to marketing campaigns and product group configurations for additional guidance on how to properly set up and manage these elements.
  
  
  
  Seek Help from SAP Support:
  
  If the issue persists after checking the configurations, consider reaching out to SAP support for further assistance. They may provide insights specific to your system configuration or version.
  
  
  
  Related Information:
  
  Direct vs. Indirect Products: Understanding the difference between direct and indirect products is crucial. Direct products are typically sold directly to customers, while indirect products may involve intermediaries or distributors.
  Marketing Campaign Management: Familiarize yourself with the best practices for managing marketing campaigns in SAP CRM, including how to set up product groups and campaign types.
  SAP Notes and Community: Check SAP Notes for any known issues or patches related to this error message. The SAP Community forums can also be a valuable resource for troubleshooting and solutions shared by other users.
  
  By following these steps, you should be able to identify the root cause of the error and implement the necessary changes to resolve it.