How To Fix CRM_MKTGS_CCA050 - Direct/indirect mix is not allowed; product &1 defined as direct

SAP Error Message - Details

• Message type: E = Error

• Message class: CRM_MKTGS_CCA - Cross-check assignment message class (Sub-Services)

• Message number: 050

• Message text: Direct/indirect mix is not allowed; product &1 defined as direct

What causes this issue?

When you have selected the <LS>Indirect </>checkbox in a trade
promotion, you cannot combine a direct product/product category/product
group with an indirect product/product category/product group.

System Response

To create an indirect relationship, you need to define the indirect
relationship for the combination of a planning account, product
category/product group, sales organization, and date range.
If you do not have an indirect relationship for this combination, then
the product/product category/product group is considered to be direct.

How to fix this error?

Remove the direct product that conflicts with the indirect trade
promotion (&V1&).
To define an indirect relationship, go to <LS>Marketing -> Create ->
Indirect Relationship</>.

Procedure for System Administrators

The system issues an error message and will not allow you to continue with this transaction until the error is resolved.

Error message extract from SAP system. Copyright SAP SE.

Smart SAP Assistant

• What is the cause and solution for SAP error message CRM_MKTGS_CCA050 - Direct/indirect mix is not allowed; product &1 defined as direct ?

  The SAP error message CRM_MKTGS_CCA050 indicates that there is a mix of direct and indirect products in a marketing campaign or activity, which is not allowed. Specifically, the error states that a product (identified by &1) is defined as a direct product, and the system does not permit the combination of direct and indirect products in the same context.
  Cause:
  
  Product Definition: The product in question is defined as a direct product in the system. This means it is intended for direct sales or marketing efforts.
  Campaign Configuration: The marketing campaign or activity you are trying to execute includes both direct and indirect products, which violates the system's rules.
  Data Entry Error: There may have been an error in data entry or configuration where products were incorrectly categorized.
  
  Solution:
  
  Review Product Definitions: Check the product master data for the product identified by &1. Ensure that it is correctly classified as a direct product.
  Campaign Configuration: Review the marketing campaign or activity configuration. Ensure that all products included are either all direct or all indirect. You may need to separate them into different campaigns or activities.
  Adjust Product Categories: If necessary, adjust the product category of the product in question to match the type of campaign you are running. This may involve changing the product from direct to indirect or vice versa, depending on your business requirements.
  Consult Documentation: Refer to SAP documentation or help resources for more details on how to manage product classifications and marketing campaigns.
  
  Related Information:
  
  SAP Notes: Check for any relevant SAP Notes that may provide additional insights or updates regarding this error message.
  Transaction Codes: Familiarize yourself with transaction codes related to product master data (e.g., MM02 for changing material master data) and marketing campaign management (e.g., CRMD_ORDER for managing marketing campaigns).
  User Roles and Authorizations: Ensure that you have the necessary authorizations to make changes to product definitions and marketing campaigns.
  
  By following these steps, you should be able to resolve the error and successfully configure your marketing activities in SAP.