What is consumer scenario in SAP WEC-WCB - Web Channel Builder?

SAP Term: consumer scenario

• Component: WEC-WCB

• Component Name: Web Channel Builder

• Description: A logon scenario that defines that the Web shop customer acts as a consumer on his or her own behalf.

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• Key Concepts: 
  Consumer scenario is a feature of SAP Web Channel Builder (WEC-WCB) that allows businesses to create personalized customer experiences. It enables businesses to create a unique customer journey by combining different channels, such as web, mobile, and social media, into one unified experience. This helps businesses to better understand their customers and provide them with a more tailored experience. 
  
  How to use it: 
  To use the consumer scenario feature of WEC-WCB, businesses must first define their target audience and create a customer journey map. This map should include the different channels that customers will use to interact with the business, such as web, mobile, and social media. Once the customer journey map is created, businesses can then use WEC-WCB to create a personalized customer experience by combining different channels into one unified experience. 
  
  Tips & Tricks: 
  When creating a customer journey map for the consumer scenario feature of WEC-WCB, it is important to consider the different channels that customers will use to interact with the business. This will help ensure that the customer experience is tailored to their needs and preferences. Additionally, businesses should also consider how they can use data and analytics to further personalize the customer experience. 
  
  Related Information: 
  For more information on how to use the consumer scenario feature of WEC-WCB, please refer to SAP’s official documentation on the topic. Additionally, there are many online resources available that provide tips and tricks for creating a personalized customer experience using WEC-WCB.