What is double opt-in in SAP WEC-APP-MKT - Web Channel Marketing?

SAP Term: double opt-in

• Component: WEC-APP-MKT

• Component Name: Web Channel Marketing

• Description: A method of subscribing to a newsletter, in which a user’s subscription is confirmed by e-mail and the user must then reply to that e-mail to activate the subscription.

Smart SAP Assistant

• Key Concepts: 
  Double opt-in is a feature of SAP Web Channel Marketing (WEC-APP-MKT) that requires customers to confirm their subscription to a newsletter or other marketing communication. This confirmation is done by clicking on a link sent to the customer's email address. This ensures that customers are aware of the subscription and have given their consent to receive the communication. 
  
  How to use it: 
  To use double opt-in, you must first create a subscription form in SAP Web Channel Marketing. This form should include a checkbox for customers to indicate their consent to receive the communication. Once the customer has filled out the form and clicked the checkbox, they will be sent an email with a link that they must click in order to confirm their subscription. Once they have clicked the link, they will be added to your mailing list and will begin receiving your communications. 
  
  Tips & Tricks: 
  It is important to make sure that your subscription form is clear and easy to understand. Make sure that customers know exactly what they are signing up for and what type of communication they will receive. Additionally, make sure that the link in the confirmation email is easy to find and click. 
  
  Related Information: 
  SAP Web Channel Marketing also offers other features such as segmentation, personalization, and analytics that can help you better target your communications and measure their effectiveness. Additionally, you can integrate SAP Web Channel Marketing with other SAP products such as SAP Hybris Commerce or SAP CRM for a more comprehensive marketing solution.