What is double opt-in in SAP CEC-EMA - SAP Emarsys?

SAP Term: double opt-in

• Component: CEC-EMA

• Component Name: SAP Emarsys

• Description: A confirmation using an SMS opt-in after a contact has signed up on a website. The contact must confirm the request for agreement.

Smart SAP Assistant

• Key Concepts: 
  Double opt-in is a process used to verify that a person has given their consent to receive emails from a company. It requires the user to confirm their email address by clicking on a link sent to them in an email. This helps ensure that the user is aware of the emails they are receiving and that they have given their consent to receive them. 
  
  How to use it: 
  Double opt-in is used in CEC-EMA SAP Emarsys, an email marketing platform. When a user signs up for emails, they will receive an email with a link that they must click on in order to confirm their subscription. Once they have clicked on the link, they will be added to the mailing list and will begin receiving emails from the company. 
  
  Tips & Tricks: 
  It is important to make sure that users understand what double opt-in is and why it is important. Make sure to explain the process clearly and provide a link to the confirmation page in the initial email. Additionally, make sure that users are aware of any other steps they need to take in order to complete the process, such as confirming their email address or providing additional information. 
  
  Related Information: 
  Double opt-in is just one of many features available in CEC-EMA SAP Emarsys. Other features include segmentation, automation, analytics, and more. Additionally, there are other email marketing platforms available that offer similar features.