1. SAP Glossary
  2. CRM-Customer Relationship Management
  3. weighted value


What is weighted value in SAP SRD-CRM - CRM-Customer Relationship Management?


SAP Term: weighted value


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  • Key Concepts: 
    Weighted value is a concept used in SAP Customer Relationship Management (CRM) to assign a numerical value to a customer or product. This value is based on the customer's or product's importance to the company, and is used to prioritize tasks and activities related to that customer or product. 
    
    How to use it: 
    Weighted values can be assigned to customers and products in SAP CRM by using the Weighted Value field in the customer or product master data. This field can be used to assign a numerical value from 1-10, with 10 being the highest priority. This value can then be used to prioritize tasks and activities related to that customer or product. 
    
    Tips & Tricks: 
    When assigning weighted values, it is important to consider the importance of the customer or product to the company. For example, a customer who spends a lot of money with the company should be assigned a higher weighted value than a customer who spends less money. Similarly, a product that is in high demand should be assigned a higher weighted value than one that is not in high demand. 
    
    Related Information: 
    Weighted values can also be used in other areas of SAP CRM, such as marketing campaigns and sales opportunities. Additionally, weighted values can be used in conjunction with other metrics, such as customer lifetime value (CLV), to further prioritize tasks and activities related to customers and products.
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