What is sales channel in SAP SRD-CRM - CRM-Customer Relationship Management?

SAP Term: sales channel

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: The path used to sell a product to a customer. Types of sales channel include retail stores, catalogs, Internet sites, telemarketing, and field sales. A sales channel can be direct, such as a factory outlet, or indirect, such as the movement of a product from producer to distributor and then to reseller.

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• Key Concepts: 
  Sales channel is a term used in SAP Customer Relationship Management (CRM) to refer to the different ways customers can purchase products or services. This includes physical stores, online stores, and other digital channels such as mobile apps. It also includes the different types of customer service that are available, such as telephone support, email support, and live chat. 
  
  How to use it: 
  In SAP CRM, sales channels are used to track customer purchases and interactions. This data can be used to analyze customer behavior and preferences, as well as to identify potential areas for improvement in the customer experience. Additionally, sales channels can be used to create targeted marketing campaigns and promotions that are tailored to specific customer segments. 
  
  Tips & Tricks: 
  When setting up sales channels in SAP CRM, it is important to ensure that all of the necessary information is included. This includes the type of channel (e.g., physical store, online store), the payment methods accepted (e.g., credit card, PayPal), and any other relevant details (e.g., shipping options). Additionally, it is important to ensure that all of the customer service options are available and up-to-date. 
  
  Related Information: 
  SAP CRM also includes features such as loyalty programs and customer segmentation that can be used in conjunction with sales channels. Additionally, SAP CRM integrates with other SAP products such as SAP ERP and SAP Business Warehouse for a comprehensive view of customer data across all channels.