What is 'market share' in SAP SRD-CRM - CRM-Customer Relationship Management?

market share - Overview

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: The percentage value a company has of total industry sales.

market share - Details

• 
  Key Concepts: 
  Market share is a measure of the percentage of a company’s sales in a particular market compared to the total sales of all competitors in that market. It is an important metric for companies to track, as it can provide insight into how well they are performing relative to their competitors. 
  
  How to use it: 
  In SAP Customer Relationship Management (CRM), market share can be tracked using the Sales and Distribution (SD) module. The SD module allows users to track sales data for each customer, product, and region. This data can then be used to calculate the company’s market share in each region. 
  
  Tips & Tricks: 
  When tracking market share in SAP CRM, it is important to ensure that the data is accurate and up-to-date. This can be done by regularly updating customer and product information, as well as tracking changes in the competitive landscape. 
  
  Related Information: 
  For more information on how to track market share in SAP CRM, please refer to the SAP Help Portal or contact your local SAP representative.