What is intermediary in SAP SRD-CRM - CRM-Customer Relationship Management?

SAP Term: intermediary

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: A business concern that acts as a link between the producer of a product and the customer. Examples of intermediaries are, wholesalers and retailers.

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• Key Concepts: 
  Intermediary is a term used in SAP Customer Relationship Management (CRM) to refer to a third-party entity that acts as a bridge between two parties. It is used to facilitate transactions and communication between the two parties. The intermediary can be an individual, a company, or an organization. 
  
  How to use it: 
  In SAP CRM, intermediaries are used to help manage customer relationships. They can be used to provide customer service, manage customer data, and facilitate communication between customers and the company. Intermediaries can also be used to help manage sales and marketing activities. 
  
  Tips & Tricks: 
  When using intermediaries in SAP CRM, it is important to ensure that they are properly trained and have the necessary skills and knowledge to effectively manage customer relationships. It is also important to ensure that the intermediary is trustworthy and reliable. 
  
  Related Information: 
  Intermediaries are often used in other areas of business such as finance, logistics, and supply chain management. They can also be used in other areas of SAP such as Human Resources (HR) and Supply Chain Management (SCM).