What is distribution channel in SAP SRD-CRM - CRM-Customer Relationship Management?

SAP Term: distribution channel

• Component: SRD-CRM

• Component Name: CRM-Customer Relationship Management

• Description: The method used to get a product to the customer. Distribution channels include wholesale indirect sales and retail direct sales.

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• Key Concepts: 
  A distribution channel is a way of delivering goods and services to customers. In SAP Customer Relationship Management (CRM), a distribution channel is a way of organizing customer data and activities. It is used to define the different types of customers, such as retail, wholesale, or online customers. 
  
  How to use it: 
  In SAP CRM, the distribution channel is used to define the different types of customers and their associated activities. For example, a retail customer may have different activities than an online customer. The distribution channel can be used to organize customer data and activities in order to better serve each type of customer. 
  
  Tips & Tricks: 
  When setting up a distribution channel in SAP CRM, it is important to consider the different types of customers that will be served. This will help ensure that the right activities are associated with each type of customer. Additionally, it is important to keep the distribution channel up-to-date in order to ensure that customer data and activities are organized correctly. 
  
  Related Information: 
  For more information on setting up a distribution channel in SAP CRM, please refer to the SAP Help Portal. Additionally, there are many online resources available that provide detailed instructions on how to set up a distribution channel in SAP CRM.