1. SAP Glossary
  2. CRM-Marketing
  3. campaign overview


What is 'campaign overview' in SAP SRD-CRM-MKT - CRM-Marketing?


campaign overview - Overview

  • Component: SRD-CRM-MKT

  • Component Name: CRM-Marketing

  • Description: An overview containing all key information about a campaign such as the target group.


campaign overview - Details


  • Key Concepts: Campaign Overview is a feature in SAP CRM-Marketing that allows users to view and analyze the performance of their campaigns. It provides an overview of the campaign’s progress, including the number of leads generated, the number of conversions, and the cost per lead. It also provides insights into the effectiveness of different channels and campaigns.
    How to use it: To use Campaign Overview, users must first create a campaign in SAP CRM-Marketing. Once the campaign is created, users can view the Campaign Overview page to see an overview of the campaign’s performance. The page will display key metrics such as leads generated, conversions, and cost per lead. Users can also view detailed information about each channel or campaign within the overview page.
    Tips & Tricks: When creating a campaign in SAP CRM-Marketing, it is important to set realistic goals for the campaign. This will help ensure that users are able to accurately measure the success of their campaigns using Campaign Overview. Additionally, users should take advantage of the detailed information provided by Campaign Overview to gain insights into which channels and campaigns are performing best.
    Related Information: For more information on Campaign Overview in SAP CRM-Marketing, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CRM_MKT/7.0/en-US/f8d9f3c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6a14e8a9f3d7c2b6

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campaign overview - Related SAP Terms

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