What is campaign pacing in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: campaign pacing

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: The control logic that determines how an advertiser's budget is to be spent relative to time.

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• Key Concepts: 
  Campaign pacing is a feature of SAP CRM-ANA-MKT Marketing Analytics that allows marketers to measure the performance of their campaigns over time. It helps marketers to identify trends and adjust their campaigns accordingly. It also allows marketers to compare the performance of different campaigns and make decisions about which ones are most effective. 
  
  How to use it: 
  Campaign pacing can be used to measure the performance of campaigns over time. It can be used to identify trends in campaign performance and adjust campaigns accordingly. It can also be used to compare the performance of different campaigns and make decisions about which ones are most effective. 
  
  Tips & Tricks: 
  When using campaign pacing, it is important to set realistic goals for each campaign. This will help ensure that the results are accurate and meaningful. Additionally, it is important to track the performance of each campaign over time in order to identify any changes or trends in performance. 
  
  Related Information: 
  Campaign pacing is related to other features of SAP CRM-ANA-MKT Marketing Analytics such as customer segmentation, customer journey analysis, and predictive analytics. These features can be used in conjunction with campaign pacing to gain a better understanding of customer behavior and optimize marketing efforts.