What is customer potential analysis in SAP SD - Sales and Distribution?

SAP Term: customer potential analysis

• Component: SD

• Component Name: Sales and Distribution

• Description: The evaluation of a customer based on the quantity or value that this customer puts on a material. The customer potential analysis includes their materials and those of their competitors.

Smart SAP Assistant

• Key Concepts: 
  Customer potential analysis is a feature of SAP Sales and Distribution (SD) that helps businesses identify and analyze customer potential. It allows users to analyze customer data, such as sales history, credit ratings, and payment terms, to determine the potential of each customer. This analysis can be used to identify new opportunities for sales growth and to develop strategies for targeting specific customers. 
  
  How to use it: 
  To use customer potential analysis in SAP SD, users must first enter customer data into the system. This data can include sales history, credit ratings, payment terms, and other relevant information. Once the data is entered, users can then use the customer potential analysis feature to analyze the data and identify potential customers. The analysis can be used to create targeted marketing campaigns or to develop strategies for targeting specific customers. 
  
  Tips & Tricks: 
  When using customer potential analysis in SAP SD, it is important to ensure that the data entered into the system is accurate and up-to-date. This will ensure that the analysis is accurate and will help users make informed decisions about which customers to target. Additionally, it is important to regularly review the customer data in order to identify any changes or trends that may affect the analysis results. 
  
  Related Information: 
  For more information about customer potential analysis in SAP SD, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tutorials and tips on how to use this feature effectively.