What is customer portfolio in SAP CRM-ANA - CRM Analytics?

SAP Term: customer portfolio

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: A multidimensional view of a company's customer base, displayed in a matrix. &EXAMPLE& A matrix with the dimensions "customer attractiveness" and "strength of customer relationship" is used to divide the customers into the following sectors: Profit-taking customers weak relationship, minimal attractiveness Profit-making customers strong relationship, minimal attractiveness Question-mark customers weak relationship, high attractiveness Star customers strong relationship, high attractiveness By representing the individual customers as circles, and by varying the size of the circles, for example, depending on each customer's contribution margin, three separate criteria can be applied in deciding on future investment or marketing measures.

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• Key Concepts: 
  Customer portfolio is a term used in SAP CRM Analytics to refer to a collection of customer data that is used to analyze customer behavior and preferences. This data can include customer demographics, purchase history, and other relevant information. The customer portfolio helps businesses gain insights into their customers and make informed decisions about marketing, sales, and other customer-related activities. 
  
  How to use it: 
  The customer portfolio can be used to identify trends in customer behavior and preferences. This data can be used to create targeted marketing campaigns, optimize sales strategies, and develop better customer relationships. Additionally, the customer portfolio can be used to identify potential opportunities for growth and expansion. 
  
  Tips & Tricks: 
  When creating a customer portfolio, it is important to ensure that the data is accurate and up-to-date. Additionally, it is important to regularly review the data in order to identify any changes in customer behavior or preferences. 
  
  Related Information: 
  SAP CRM Analytics provides a range of tools that can be used to analyze customer data and create a comprehensive customer portfolio. Additionally, SAP offers a range of services that can help businesses gain insights into their customers and make informed decisions about their marketing and sales strategies.