What is 'post-promotion dip' in SAP SCM-ICH-PRO - Promotion Planning?

post-promotion dip - Overview

• Component: SCM-ICH-PRO

• Component Name: Promotion Planning

• Description: A drop in sales after a promotion that lasts a certain period of time.

post-promotion dip - Details

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  Key Concepts: 
  Post-promotion dip is a term used in SAP SCM-ICH-PRO Promotion Planning to describe the decrease in sales that can occur after a promotional event. This decrease is usually caused by the fact that customers may have stocked up on the promoted product during the promotion, leading to a decrease in demand after the promotion ends. 
  
  How to use it: 
  Post-promotion dip can be used to help plan promotional events. By understanding the potential for post-promotion dip, companies can plan their promotions accordingly and adjust their inventory levels to ensure that they are not left with excess stock after the promotion ends. 
  
  Tips & Tricks: 
  To minimize post-promotion dip, companies should consider offering discounts on other products or services during the promotional period. This will encourage customers to purchase more than just the promoted product, thus reducing the potential for post-promotion dip. 
  
  Related Information: 
  Post-promotion dip is related to other terms such as pre-promotion lift and post-promotion lift. Pre-promotion lift is an increase in sales that occurs before a promotional event, while post-promotion lift is an increase in sales that occurs after a promotional event. Understanding these terms can help companies plan their promotional events more effectively.